Independent
by nature.
Inzei by choice.

Born in Lima. Raised in Broward. Built around the music.

Inzei Rekords is an independent music label based in South Florida, founded by multi-platinum producer Cristian Rojas, known as Rojas On The Beat. Born in Lima, Peru, and raised in Deerfield Beach and Coconut Creek, Florida, Rojas brought his roots, ear for talent, and production into the emerging SoundCloud scene.

From the first wave.

Rojas helped discover and develop artists who became defining voices of that era. He produced XXXTENTACION’s breakout record “Look At Me!” and served as his official DJ on the Revenge Tour. He represented Yung Bans in a deal with Foundation Media and signed Lil Pump to Warner Bros. Records through Inzei Records. Today, he co-manages where.t.at, whose success with “She Goes By!” helped lead to a deal with Atlantic Records / 10K Projects.

A history across borders.

The label’s story spans Inzei Records, Inzei Music Group, and Inzei Monumental. During the Lil Pump era, Inzei Records operated under Warner Bros. Records, later moving to Capitol Records through Caroline. In Peru, Rojas and former partner Gil Shavit established Inzei Monumental in partnership with Monumental Music. Based in Callao, it became Inzei Records’ South American label and home to more than 20 artists, including Neiram Del Bloque, Woody Kief, Los Del Joseo, Murder, and more.

Independent. Still moving forward.

Inzei Rekords brings that history into a new chapter: an independent South Florida label working with ONErpm to distribute its new artists and roster. It is the rebrand of a label that helped shape the SoundCloud wave, led by a founder who was there at its beginnings.

Our approach still starts with the music: develop a distinct sound, build a clear creative identity, and help artists move their vision forward. From Broward to Callao and beyond, connecting voices across cultures remains part of our foundation.